I love West Wing. I've been diligently getting through the episodes when I can ... I saw an episode yesterday where the primary speechwriter for the White House, Toby, gave this monologue:

You want the benefits of free trade? Food is cheaper. Food is cheaper, clothes are cheaper, steel is cheaper, cars are cheaper, phone service is cheaper. You feel me building a rhythm here? That's 'cause I'm a speechwriter and I know how to make a point. It lowers prices, it raises income. You see what I did with "lowers" and "raises" there? It's called the science of listener attention. We did repetition, we did floating opposites and now you end with the one that's not like the others. Ready? Free trade stops wars. And that's it. Free trade stops wars! And we figure out a way to fix the rest! One world, one peace. I'm sure I've seen that on a sign somewhere.

I love the flow of those words... is there a de-facto Bible of speechwriting?

Update: Here's the video...