Was reading TC (which is absolute garbage; I mostly scroll past it in my RSS reader, except today!), when I saw this snippet:

You know a company's trying hard to promote a new version of its software when it puts together an acronym to describe it. [Company named snipped] has opted for ULTRA: User Delight, Leading-Edge Innovation, Technology Agnostic, Results-Focused Capabilities, and Advanced Integration.

I totally laughed out loud, as this reminded me of Dwight Shrute's (from The Office) poster, when he tried to explain why he deserved a promotion:

Dwight K Schrute: Determined. Worker. Intense. Good Worker. Hard Worker. Terrific.

Posted by roy on January 14, 2008 at 08:27 PM in Ramblings | 4 Comments

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Comment posted on October 18th, 2009 at 08:48 AM
U know guys I just want to say hello :) Keep in touch ;).
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Maggie (guest)

Comment posted on July 7th, 2009 at 06:09 PM
hey Roy!!
this is totally awesome! i'm addicted to the office and ULTRA is totally hilarious! i love when companies feel so obliged to create the acronym first and then decide what each letter means afterwards. marketing geniuses! i mean, technology agnostic, really?
Comment posted on January 14th, 2008 at 08:41 PM
technology agnostic?
Comment posted on January 14th, 2008 at 08:37 PM
haha! funny :P.